Ugaaz

Get your customers ordering and paying from their phones.

I build websites, apps and payment-ready systems for local businesses in Somalia and Kenya, designed around how your customers actually shop, pay and message. Proven models from other markets, adapted for here.

I also run Bagaash (grocery delivery) and Bogso (home healthcare) in Mogadishu. I build what I operate.

BagaashGrocery delivery running every day in Mogadishu
BogsoHome healthcare, now serving patients in Mogadishu
16 government websitesAudited against the UN Online Service Index
Two home marketsOn the ground in Somalia and Kenya

What I can build for you

Four kinds of work, from a first website to entering a new market. Each one starts with a short brief about what your customers do today.

Get your business online

For shops, clinics, restaurants and service firms that customers can't find online yet.

  • A fast website in your customers' language, built for phones first
  • Your Google Business profile and map listing, set up and verified
  • A WhatsApp Business catalogue customers can order from
  • Facebook, Instagram and TikTok ads, run and reported monthly

Sell and deliver online

For retailers and distributors ready to take orders without a phone call.

  • An ordering site with your products, prices and stock
  • Mobile-money checkout, including EVC Plus and M-Pesa
  • Delivery set-up: zones, riders, time slots and order tracking
Request a quote Built and run at Bagaash

Digital services for institutions

For ministries, regional administrations, agencies and NGOs that want citizens to get things done online.

  • An audit of your website and services against the UN Online Service Index
  • Redesign of high-volume services such as licences, permits and verification
  • The basics every public site needs: search, a feedback form, a privacy policy

Enter the Somali or Kenyan market

For diaspora investors and companies abroad weighing a move into East Africa.

  • Market-gap research: what exists, what's missing and what customers will pay
  • Local set-up: partners, suppliers, payments and first hires
  • A lean pilot that tests demand before you commit serious capital

Ventures I run

I test every idea on my own businesses first. These are the two running now.

Live in Mogadishu

Everyday groceries, delivered

Order groceries online and get them delivered the same day. Open daily from 7am to 5pm.

Visit bagaash.com
Live in Mogadishu

Home healthcare in Mogadishu

Nurses who come to the patient: care for elderly relatives, children and mothers, and wound care at home.

Visit bogso.so

Research, October 2026

Online but not in service

I scored 16 Somali government websites against the UN's Online Service Index. They publish plenty of news about officials. Almost none let a citizen get anything done.

0 of 16accept an online payment
11 of 16offer no online service at all
Read the study

Average score by dimension

0 to 1, across 16 sites

Technology0.63
Content0.55
Institutional framework0.50
E-participation0.29
Online services0.10

How I work

Small first, then bigger once it works.

  1. Brief

    You send a short project brief or book a call. You get a reference number and a portal to follow it.

  2. Map the gap

    What works in other markets, what customers here do today, and where the opening is.

  3. Build lean

    The smallest version that can earn money or prove the idea, launched in weeks.

  4. Run and grow

    Measure what customers do, fix what slows them down, then scale what works.